Why 82E

OUR MISSION

We are on a mission to make the practice of self-care a simple, joyful and effective part of your everyday.

OUR PHILOSOPHY

We believe in the power of small, consistent steps to achieve lasting results.

By combining time-tested holistic practices with the latest in innovation, we help you consciously commit to nourishing your mind, body and spirit with self-care rituals that work.

  • CO-FOUNDER

    Deepika Padukone

    As an internationally acclaimed Indian actor, producer, mental health advocate, and entrepreneur, Deepika brings insights from her own personal journey with self-care and mental health to the brand. Deepika is passionate about shaping 82°E into a trusted global platform that inspires people to commit to their physical and emotional well-being.

  • CO-FOUNDER

    Jigar Shah

    With over sixteen years of experience as an entrepreneur and venture capitalist, Jigar has helped startups scale their businesses and build global footprints. At 82ºE, Jigar heads the growth strategy and leads a high-performing team to create a robust, sustainable, and consumer-centric brand.

  • R&D EXPERT

    Anjali Gholap

    Anjali is the Head of R&D, Cosmetics. With a specialisation in Cosmetic Technology, she has worked in scientific research across the cosmetics, personal care, home care, and pet care industries for over twenty years. She brings her unique ability to analyze and predict future needs to the brand, and designs safe and effective formulations for 82°E’s beauty products.

  • R&D EXPERT

    Dr. Rachna Rastogi

    Rachna is the Head of R&D, Skincare. She has a Ph.D. in Biomedical Engineering and over twelve years of experience working in scientific research for some of India’s most reputed pharmaceutical companies. Rachna works closely on designing clean and effective formulations and products for 82°E and is a vital partner in bringing the brand’s vision of trusted, high-quality products to life.

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Our Co-founders

Deepika Padukone

As an internationally acclaimed Indian actor, producer, mental health advocate, and entrepreneur, Deepika brings insights from her own personal journey with self-care and mental health to the brand. Deepika is passionate about shaping 82°E into a trusted global platform that inspires people to commit to their physical and emotional well-being.

Jigar Shah

With over sixteen years of experience as an entrepreneur and venture capitalist, Jigar has helped startups scale their businesses and build global footprints. At 82ºE, Jigar heads the growth strategy and leads a high-performing team to create a robust, sustainable, and consumer-centric brand.

Our R&D Experts

Dr. Rachna Rastogi

Rachna is the Head of R&D, Skincare. She has a Ph.D. in Biomedical Engineering and over twelve years of experience working in scientific research for some of India’s most reputed pharmaceutical companies. Rachna works closely on designing clean and effective formulations and products for 82°E and is a vital partner in bringing the brand’s vision of trusted, high-quality products to life.

Anjali Gholap

Anjali is the Head of R&D, Cosmetics. With a specialisation in Cosmetic Technology, she has worked in scientific research across the cosmetics, personal care, home care, and pet care industries for over twenty years. She brings her unique ability to analyze and predict future needs to the brand, and designs safe and effective formulations for 82°E’s beauty products.

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Skincare Simplified

CLEAN
VEGAN
CRUELTY FREE
CLINICALLY TESTED