Brand Philosophy


We believe in the power of small, consistent steps to achieve lasting results.

By combining time-tested holistic practices with the latest in innovation, we help you consciously commit to nourishing your mind, body and spirit with self-care rituals that work.

Why 82E

Why 82°E

We’re born in India, for the world.

Inspired by 82°30' East, the standard meridian that passes through India and shapes our relationship with the rest of the world, we have set out to create a modern self-care brand that is Indian in its ethos and global in its outlook. Innovative yet grounded, this duality informs every product we make and every practice we share.

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